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What Is The Role Of Responsive Website In Successful eCommerce Business?

Successful Ecommerce Business

Posted by ThinSquare ON Tuesday , 12 May 2015 1 Comment

Many entrepreneurs are evaluating their websites based on a variety of factors. With the increase of the mobile internet usage, it is no surprise that business owners are taking a step forward to design a responsive website for their business. With fierce competition and the fast emergence of smartphones, it is imperative to design websites that can perform well across multiple platforms.

Nowadays, going responsive make sense for businesses. By reducing the complexity of the website and making it easy for the viewers to view it on different platforms, you can easily widen your customers reach. For businesses, designing a responsive website means lowering the designing cost and future-proofing their business.

As an eCommerce business owner, you may be skeptical of responsive design. As a responsive website offers a great start to your business, therefore it must be on the priority list. So how really does a responsive website make your business more popular in the dot-com world?

According to a recently conducted study, the researchers found an increase in the conversion rate and improved transactions. With the increase in the conversion of the leads, the revenue of eCommerce businesses skyrocketed by a large extent.

If you have an eCommerce business, here are 6 compelling reasons that will make you stop and think about having a responsive website.

Recommended By Google
According to the latest update released by Google, the search giant, responsive websites are ranked higher than their counterparts. Google even recommends responsive web design as the best industry practice. This is because the responsive website has a single URL and same HTML, irrespective of the device on which the website is being viewed.

A single website makes it easy for the Google to organize, crawl and index the website. However, if separate websites are used for different platforms, Google will be required to index separate versions of the same website. This is when the issue of plagiarism may arise and thus the website will be ranked lower.

Single Site For Multiple Devices
The responsive website offers an amazing user experience to the online visitors on your site. This is an important factor for an eCommerce business. Nowadays, people are browsing the internet on the go. Therefore, they have moved from desktops to mobile phone screens. A website that works perfectly on different screens is bound to attract customers’ attention.

Having a single website for multiple devices has a number of other benefits. An eCommerce responsive website is created in less time as compared to a mobile website, designed using the traditional approach. Testing separate websites on different platforms will increase your development, testing, and other overhead costs while this will not be the case with a responsive website.

Increase Your Business Reach
The increasing use of mobile internet has been the driving force behind designing a responsive website. Previously, users used to be redirected to the mobile website from the desktop version of the site, but with responsive design, users can enjoy an amazing browsing experience across any device.

It has been estimated that by the end of this year, the tablet and mobile phone sales are bound to exceed 100 million mark. This means that the responsive website has emerged as an important option for all those who want to convert their business into a profitable venture. As an eCommerce business owner, you can experience an increased traffic from mobile and tablet users.

Reduced Bounce Rate
There may be chances that a visitor visits your site and does not find it relevant to his queries or has to scroll up and down to find your services. This can really put off the visitor who will leave your website to move on to your competitor’s website. This will in turn increase your website’s bounce rate.

Thus, it is important to include customer’s engagement features that will keep the visitors on your site for a long time. A responsive eCommerce website targets the potential customers and thus help in reducing the bounce rate. A responsive website rearranges itself according to the device on which it is being viewed and there will be no need of unnecessary scrolling.

Decreased Loading Time
As a website owner, you just have 5 seconds to attract your customers attention and if your website takes up a long time to load, your visitors will move on from your website. A mobile site generally takes up 5 to 7 seconds to load and the ideal website loading time according to Google is 1 second.

As an eCommerce website, it will have a number of products which can further increase the loading time. However, by going responsive, the loading time can be decreased because a single and unique URL will take less time to load. The website will not require redirection of queries to reach a URL. With decreased loading time, you can experience an inflow of more visitors to your site.

Responsive Design Will Adapt To Future Devices Easily
One of the biggest benefits that eCommerce entrepreneurs can avail by opting for responsive websites is that the size of the templates is based on the screen size and not on a particular device. In simple words, this means that no matter which device a person is using, the website will always appear perfect.

With new devices being used to view a website or browse the internet, your responsive eCommerce website can be easily accessed. Moreover, it is imperative to offer your visitors an easy-to-use experience so that they love visiting your website time and again. Having a responsive website has become a necessity rather than just being a choice.

A responsive website is a perfect way to create a consistent user experience on multiple devices. Along with driving your website toward increased conversions, it is also important to create a successful shopping experience for your visitors.

Designing a responsive website is beneficial for eCommerce businesses as it offers an amazing shopping experience to the visitors. It make things easily accessible for the customers and generate revenue. Therefore, a successful responsive website is the one that let the entrepreneurs remain flexible, generate revenue and optimize conversions according to their requirements.

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