Posted by ThinSquare ON Thursday , 19 Mar 2015 2 Comments
In this fast paced life, new entrepreneurs are left with very little time to invest in the marketing efforts. In such a situation, they often think that investing their time and resources in the SEO of their website is not worth the efforts. But is SEO really a waste of time?
Small business entrepreneurs often believe that SEO is overrated. There are others who have no clue about SEO being a vital part of the online marketing strategy. In simple terms, SEO can either make or break a company. Do you still doubt the power of SEO? Read on to know more about how and why search engine optimization can be one of the most powerful ways to increase your business popularity and why it should be taken seriously.
You Are Like a Needle in a Haystack
If you want to make your online presence felt, it is essential to design and develop a website. Even if you are a small eatery shop, well-established enterprise or a newly opened company, you must have a website. People often say that build a website and your customers will come to you, but this rule does not apply to the internet world.
Having a website without proper strategy is of no use. Your online business is like the world’s smallest needle, which is present in the largest haystack. In such a condition, your customers will never be able to find your business if you just rely on word of mouth marketing or on your business cards.
Here are some reasons that make it clear why you should be investing in SEO heavily:
We cannot predict the future or get an answer for the “what if” questions. We cannot make out whether our investments would reap us profits in the near future or not, but one thing is for sure that the SEO will prove to be a great investment for your business. If you have the time, you can do the SEO for your business website yourself.
If you want your website to rank higher on the search engine result pages, it must be optimized according to the search engine requirements. SEO is an investment that will reap you benefits and increase your profits. However, if you do not have the time to do it yourself, you can easily hire a professional and enjoy the benefits.
Customers Search for Your Services
The success of a lot of business depends on its location. You will definitely like to target your audience by opening a shop where they are most likely to be found. The same also holds true for search engine optimization. Customers use a particular keyword to search for the services they wish to buy. With the help of Google we can easily describe the number of people that searched for the services offered by your company.
This is when SEO can help your online business. An optimized website is always visited by a number of people. When you search for a service on Google, you look at the top 5 or 10 results at the maximum. By keeping your business in the top results, you can certainly reap benefits by increasing your conversions.
You may have come across the billboards around the city as this is believed to be the best way to market your services. For many years, businesses have survived and target their audience in this manner. However, billboards are expensive and are used to target large audience.
This is when SEO can help small business entrepreneurs to effectively promote their services. SEO services are affordable and target a particular set of customers. It can be used for local, national or worldwide advertisement of your company at affordable prices. You can easily reach out to your target audience if you take the first step.
The process of search engine optimization does not work like magic, but it requires some real time efforts to reach on the top of the search engine results. But when compared to several advertising methods, there is no other method that is as affordable and targeted as search engine optimization.
Traditional marketing techniques such as billboards, magazines, radio or newspapers have limited audience due to various factors. In addition, you cannot even figure out whether your target audience have read your advertisement or not. The only method that can be employed to confirm whether your audience is reading your advertisements is to calculate your sales. If the sales are going up, the method must be definitely working.
Traditional methods may work out if they are planned properly, but online methods, including PPC and SEO are traceable along with being affordable. Different tools such as Google Analytics will help you to determine the popularly used keywords, exact number of prospective clients who are coming to your website, how long they stayed on the site, and various other factors.
What more!! By opting for Pay-Per-Click advertising method, you only pay for those customers who click on your ad. This is an amazing concept that helps small business owners to focus on their target customers easily.
Why do you shop for a service from a particular brand? Is it because the product is good or is it because of the brand reputation? The reason why people opt to buy services from a particular brand can differentiate as if everything was similar than what would have been the deciding factor?
SEO give credibility to your business as people generally trust the companies that are ranked higher in the search engine results. Top results are believed to be well-established and reputed companies. SEO will provide the sense of credibility to your small business and increase its popularity.
I can go on and on and give numerous reasons behind the importance of SEO for small business. The fact that search engine optimization offers your business a chance to stay ahead of the competitors is enough for small or new business to take up the services. I hope this article has given you an answer to your question and if you are planning to increase your online presence, do so with well planned SEO tactics.