Posted by ThinSquare ON Thursday , 8 Dec 2016 No Comments
Digital marketing is continuously evolving and emerging out with many new trends. These new trends are either an update to the old ones or are a better solution to them. No doubt these updates are there for betterment but the regular changes also let the marketers face various challenges. Here, in this write-up, we are going to mention the common challenges of digital marketing and the relevant solutions to them.
* Generating More Traffic and Leads
As most of the businesses are getting online nowadays, the competition is becoming even tougher. There is the enough demand for the quality content and also, the number of platforms which can be used to publish content is continuously increasing. It is making it hard for the digital marketers to know the exact needs and choose the perfect platform to focus their efforts. And as a result of this, generating traffic and leads is becoming difficult because the content is the main thing for that.
There are two main questions the marketers should focus on while creating content
– whether it is the high-quality content?
– is it the content their audience are looking for?
The latest studies show that majority of the people prefer visual content over written content. Once you are sure of what your audience are looking for, you should focus on creating the quality content and promoting it in a way that it would reach your customer.
* Getting a Proof of ROI
Measuring the ROI of digital marketing activities is becoming the top challenge for the marketers. But, ROI is much important to understand the effectiveness of each write-up, the particular marketing campaign and more. In the case you are not tracking ROI, you will not be able to plan a budget. However, tracking the ROI is not easy unless there is a two-way communication between the marketing team and the sales reports.
In order to track and prove ROI, you would be required to give time and use resources for establishing links between the marketings and sale results. Tying both- the marketing software and a CRM solution will let you know that how many leads are generated and also the number of new customers you attracted after the particular marketing activities.
* Getting Results from SEO
There are many problems that are coming in the way of SEO, like the changing algorithms, lack of keyword data and quality title tags, bad site-maps and more. These things affect the companies whose online revenue depends on the search engine rankings. Their revenue stops once the rankings disappear. For an instance, an update in the Google search algorithm affects the rankings to a great extent and a lot of companies suffer loss by this way. Even the recovery takes too much time in such cases.
The first thing that we would like to mention here is you should not rely on the rankings, totally. Secondly, you should take help of the multi-attribution report to see the actual conversions. Thirdly, instead of creating a large quantity of poor content, you must create less but of good quality. Last but not least, you must focus on creating consumer-centric approach that would make the people come back to your website and recommend you to other people in their contacts.
However, there are many other issues in the digital marketing, but we have listed the crucial ones. Though it will take some time to resolve these problems but the marketers can get success once they are aware of the right solutions.