Posted by ThinSquare ON Wednesday , 18 Jan 2017 1 Comment
If you are a content marketer then you will be well aware that how crucial the content is for online marketing. And in order to reserve your place as an effective content marketer, you need to learn and excel in various skills. It is a field where you will always keep on learning the new things and would need to change your marketing strategies accordingly.
In this write-up, we are going to mention the most important content marketing skills that you need to excel in. Mastering these skills is not a task of a day or a few but you should start working on them from today; only then you will be able to learn and master them.
1. Create clear, informative and engaging content
Writing is not all about putting the right words in order, but you need to do a deep analysis of what to write and how to write. Along with doing a thorough research on the topic and analyzing others’ ideas, you also need to incorporate your own ideas. Along with being clear in your words, you also need to be persuasive. Your writing should be snappy and clear in a way that it would make every reader feel welcome, regardless of his knowledge and skills.
2. Plan before you write
Writing content is not just writing it; you need to organize the whole write-up in a way that there should be a flow. An attractive intro (that will make the reader curious about reading the body), a proper explanation of the topic and an effective conclusion (that would make the readers feel they have not wasted their time by reading it) are the most important things you need to focus on. So, plan before you start writing.
3. Write on the topics you are interested in
Your interest can make or break your content. When you write on the topics you have an interest in, there is a unique kind of excitement and enthusiasm to write. It lets the readers feel closer and they start believing what you say because the voice has come from the heart. These things cannot be gained when you write on a topic you have no interest in. So, know the topics you love writing on, you won’t mind writing on and you don’t want to write on.
4. Review and edit your write-ups
Editing is not only about correcting grammar and typos, but you need to have a proper understanding of how readers consume content online. Actually, they love the content that can be read on the move and would take fewer efforts. So, review your content after writing and along with correcting the grammar mistakes, look for the ways by which you can make it better. Things you can do is adding bullet points, inserting images, breaking up the paragraphs and including headings. These things will make the content easily readable and inviting.
5. Do deep research about the topic
Research is the root of the content marketing. A well-researched write-up not only lets you make your content knowledgable but it also gives the readers a chance to trust you. However, it is not only the research on the particular topic (you are writing on) that matters, but you also need to do research that which topics you should write on i.e. what your readers would love to read.
6. Add effective visuals
Visuals can add a lot of value to your content provided that they are relevant and are of high-quality. Photographs and videos not only support your text but also let the readers have a clear understanding of the content. They make your write-up attractive and engaging. Also, these visuals let you explain your ideas in a few words. Therefore, you should add attractive visuals to your content to make it more attractive.
7. Take advantage of social media
Social media is an important part of the content marketing as it lets you increase the exposure of your content. If you want to increase the exposure of your content and gather more readers then you must consider sharing it on the different social media platforms. These platforms can bring a surprising hike in the count of your readers.
8. Connect with your audience
Connecting does not only mean that you should reply to your readers’ queries, like their posts and comment on them but you should also focus on creating such content that would let you connect with your audience. Learn what they want to read, what makes them tick and what works best for your readers. You will automatically get connected to your audience by doing so.
Content marketing is a growing field where you will always get to learn the new things. So, in order to stay with the trends and hone your skills as per the industry requirements, you need to get your hands on the above-given marketing strategies. In addition, you must remain updated with the latest trends and contemporize yourself accordingly.
Posted by ThinSquare ON Tuesday , 17 Mar 2015 No Comments
The year 2015 will be the rise of content marketing as the marketers will be using WordPress plugins as integral content marketing tool. There is a whole array of plugins for blooming content marketing that can help your programs to run smoothly along with delivering great return on investment. Read on to know more about the smarter, productive and faster way to grab the attention of your target audience.
WordPress Plugins for Content Marketing Planning
Scroll Triggered Box (View Site)
This is the most preferred WordPress plugins and is used for emailcapture slide up. It has been observed that this plug-in increased the conversion rate tremendously. The box has been specially designed to attain the visitor’s attention.
The box controls various events for instance; the percentage of scroll or reaching the comment section. This verifies that the users are engage with your website and a call-to-action line is also presented to them. Being highly customizable, you can easily share the text, promotion offers or anything else that you want.
Digg Digg (View Site)
Want to display social share button on your page? The Digg Digg plug-in is the answer. This plug-in display all the social sharing buttons on your page making it look notable. This plug-in offers great options and increase the performance of the website. It displays every social sharing button including Twitter, LinkedIn, Facebook, StumbleUpon and Google+ to name a few.
Editorial Calendar (View Site)
Do you remember when your subsequent post is scheduled for? It is not easy for a person to see when the next post is scheduled for on the WordPress, but editorial calendar makes it easy to schedule your posts. You can get an overview of the blog and its publishing date. Posts can be dragged or dropped to change their publishing date.
Editorial calendar makes it easy for the publisher to manage the entire blog. With the help of this plug-in, you can easily view all the posts and their publishing date. Change the date on which the posts will be published, edit the title of the post or even its content. You can even manage posts from multiple authors.
Scribe (View Site)
Scribe is the most popular plug-in for content marketing. This plug-in helps the content creator to understand content marketing opportunities clearly. Writing style can be aligned with the content marketing program objectives to ensure that the content is optimized for different search engines.
For successful content marketing research, this WordPress plug-in works according to a simple formula – research, optimize connect. This plug-in is regularly updated and is the ultimate content marketing management resource.
My Curator (View Site)
Does content curation forms an important part of your content marketing strategy? If yes, then My Curator can help you. It works tirelessly in the background discovering, gathering, and presenting useful content all through the day.
It uses a cloud process to classify article and to perform thorough processing. My Curator can be used to find the best and the most appropriate article for your website and weeding out spammy and insignificant content. With My Curator, it has become easy to build quality content for your posts or other web pages.
Edit Flow (View Site)
Have a complete content marketing team and want to make the workflow more streamlined? Edit Flow can work for you. This plug-in can redefine your editorial workflow making it easier for your team to work in collaboration.
This plug-in can be customized according to the requirements of the team by selecting different modules. Various modules include editorial comments, notifications calendar and user groups. You can easily organize your department with this popular WordPress Plug-in.
WordPress Plugins for Audience Engagement
Easy Content Templates (View Site)
A WordPress plug-in, Easy Content Template lets the user define content template that can be applied on new or existing pages. Templates are private to the creator by default; however by checking the “Makes this template available for others” checkbox, it can be made available to others as well. Others can use the template but cannot do the editing.
Zedity (View Site)
Zedity, a visual editor offers an interesting way to create new content for different pages and posts. With this plug-in, you are not required to have technical knowledge about the codes to create posts or other pages. Creating content with Zedity is super easy, flexible and offers unprecedented possibilities.
It is an innovative editor with flexible interface. The user can rely upon its drag and drop functions to move through the content. It is updated on regular bases and has thousands of users. It offers total freedom to the user along with helping him to save on his money and time as well.
Listly (View Site)
Want to increase reader’s engagement in your blog post? Listly can come to your rescue. This Plug-in can encourage your readers to actively contribute and engage with your posts. An effective content marketing tool, Listly helps your audience to go a step further and become real-time audience.
It encourages your readers to post comments or give suggestions about your post. People can easily list their favourite items and join in the conversation actively. With this plug-in your readers can easily comment on your posts.
Click to Tweet (View Site)\n\n
The WordPress plug-in, Click to Tweet, allows a person to create fresh and unique content that can be easily tweeted for your readers. Pull quotes and custom messages when used inside the blog post can highlight your content and increase reader’s engagement. It also makes it simple for your audience to share the content on Twitter.
This plug-in makes it easier for a person to get more shares for his post. Readers can easily tweet the content to their own timeline. This makes it easier for your readers to increase the social sharing of your post.\n\Content marketing can help your business to focus on the target audience easily. These were some of the most popular plugins that are used to devise reliable content marketing strategies.