Posted by ThinSquare ON Tuesday , 22 Nov 2016 No Comments
Most of the online businesses are using the landing pages on their website to promote their products, boost up the sales and increase brand awareness. The landing pages work great for all these provided that you are having an effective design at the place. Where an attractive landing page design can help you find the way to success, a lousy design can make all your efforts worthless.
At this time, many of you would be thinking that what makes a landing page attractive and effective. Let’s provide you some guidance by telling the characteristics of a good landing page.
The information on your landing page should be relevant to the products and services you are offering to the readers. The only thing that readers prefer to read on your landing page is the information about your products and the reason that they purchase from you. So, keep your services/products in mind while writing the content for your custom landing page; ensure it’s relevant.
Don’t bore your readers by putting unnecessary content on your landing page. They just want the direct information; so, show brevity. Make the content short and to the point so that the readers would not get confused. It would be better if you provide the information by including headings and subheadings instead of writing long paragraphs.
Keep the information to the point
Readers prefer to read the content as fast as possible. So, you should write the information by following direct approach for landing page. If you want to tell them the process for the purchase or the benefits that they will get from you then mention it using bullet points.
Grammar and spellings
You will think that how childish it is to mention the use of right grammar here but believe us, even a minor mistake can let the majority of your visitors to turn back. They would not like to trust the company who is not able to spell the words rights. So, proofread your content and make sure that it does not contain grammatical errors.
Call to action
Call to action is the most vital part of the landing page as it lets you achieve your goal of converting the visitors into customers. To make your call-to-action buttons work to the best, you should include them more than once on your page. It invites the visitors to make an action.
“However, if you want your landing page to have the best design and all these characteristics then you should hire landing page design services from a reliable and trusted company whom professionals would have experience in the same.”
Posted by ThinSquare ON Tuesday , 30 Aug 2016 No Comments
Over the last few years, the use of mobile phones and tablets has increased to a great extent and this has forced the web designers to change the way they design the websites. As users prefer to use these portable devices for browsing the web rather that browsing on the desktop, the mobile traffic on the websites has surpassed the traffic derived from the desktop usage. But, interacting with websites through tablets and smartphones is much different from doing the same through desktops. And even browsing through these devices was not a great experience until the arrival of the responsive web designs.
The responsive web design has brought revolution in the way web browsing is done through various devices. It facilitated the users to browse the web and access the information, no matter whether they are on their bed, are travelling in the train or are just sitting in their nearby park. As in the responsive web designs, the various navigation elements, text, images, screen layouts and other UI elements get adjusted according to the device on which they are being loaded, it ensures an optimal viewing experience for the users.
Why responsive web design?
*As most of the businesses are getting online, it is crucial for them to incorporate responsive designs in their websites in order to reach out the potential customers. It is because of the reason that people prefer to use smartphones for web browsing due to its convenience.
* It eliminates the need of having and maintaining two business websites- mobile version and desktop version.
* When it comes to SEO (Search Engine Optimization), then Google also prefers responsive sites.
* Responsive sites ensure best user experience and chances of the viewers being converted into the customers also increase.
Now, you would have well understood the importance of responsive websites. So, if you are starting a new business and are going to have its online presence then ensure to get a responsive website as it will attract maximum customers. And those who are having a pre-established business, but their business website is not having an adaptive design, are recommended to hire a professional company for responsive web design services. This change is must if they want to stay ahead of their competitors.
As responsive web designs are there to stay, it is crucial for every business to make a switch from the traditional web design practices and incorporate an adaptive design into their website. It will improve the functionality of the website and will deliver better user experience.