Posted by ThinSquare ON Thursday , 16 Apr 2015 No Comments
Facebook, a social media platform help businesses to target their potential customers easily. With over 1.35 Billion active monthly users on Facebook, businesses can easily generate leads through this social media platform. So let’s first start by explaining what does a Lead actually mean?
In simple words, a lead can be defined as a person who has indicated interest in the products and services offered by a company. It can be something as simple as the contact information given out by an online user. People can show interest in your services in a variety of manners, for instance by requesting a demo, filling out the contact us form or by completing a survey.
Follow these techniques that will help you to increase qualified leads with a Facebook page. So let’s begin with explaining each one of them.
Drive Web Traffic
One of the best ways to generate hot leads with Facebook page is to drive traffic toward your business. It is not a hard thing to do. As an entrepreneur, all you have to do is to make sure that you have got relevant links in the content to help people reach your business page. However, do not use the run-of-the-mill “Click Here” call-to-action, rather choose some innovative and interesting call-to-action to attract your audience. Remember to use relevant links that your visitors can follow to know more about your services.
Engage The Audience
Give your prospective clients a chance to engage in your business. Through the Facebook page of your company, you can invite your audience to start a conversation or know more about your business. While some people are comfortable interacting with your business through Facebook pages, others may fill up the Contact Us form to ask you a question privately. By giving you their contact details, they will be converted into leads.
If you want to generate leads with the help of Facebook pages, competition of any kind is one of the best options. By using different applications, you can easily gather information about your prospective clients. Think about the various types of information that you can collect from your customer. The info that you need may vary depending on the industry you deal in. While some businesses prefer to contact their customers via phone calls, others choose to email them.
Remember to keep the contact form simple as people are not interested in divulging a lot of details. The less information you ask, more easily will you be able to generate leads. Keep a balance between asking your customers the required information without putting them off. You can also attract your target audience by offering them discounts on your services.
You can use the Facebook wall to regularly update quality status for attracting audience attention. Also, give your visitors a chance to share the content. Businesses generally share videos and relevant content, which their followers can further pick up on. Use as much content as you can to give a chance to the first time users to browse through it.
The Facebook page of your company is not as formal as your business website therefore you can share some interesting information to attract the online users to your business. You can also place a social sharing button on your page to help people share the content they find interesting on different platforms. This will help your customers to convert into leads easily.
Facebook offers tool is one of the best ways to measure ROI directly, but it can also help you to generate leads. Whether you are an online retailer or a shop owner, remember to choose the “online only” option when opting for Facebook offer. In this manner, you can easily collect your client’s information. Facebook offers also give you a chance to know how many people have claimed your offer.
Regular updates on your Facebook page will help you to generate leads for your business easily. There is no getting around the fact that lead generation increases with regular posting of content. Remember more frequently the content is updated, more reasons your visitors will have to engage with your Facebook page. Social media is a useful platform that helps you to reach out to your potential customers living across the globe. However, if you want to avail maximum benefits, you need to put in your time and efforts.
Loyal customers of the company can be converted into the brand ambassadors. The Facebook page will help you to endorse your business in a better light. Engage your existing customers by asking them to fill a questionnaire, or making them a part of your online campaign. Ask them to share relevant and informative content on your page.
The Facebook Ads
Have you considered placing ads on your Facebook page? This social media platform knows how to convert your visitors into leads. If you know your target audience, Facebook will deliver your ads to the prospective clients. The ads will be delivered to the people who are interested in your services to convert them into leads.
So, the Facebook page can help you to easily attract your potential clients and convert them into leads. Here is an overview of what the Facebook page should be doing for you.
So choose what works best for your business. Facebook page will help your online business to earn leads or will even assist it to achieve the required exposure. With the help of required exposure, you will be able to convert your Facebook page into a lead generating machine. So make sure to use it for the advantage of your business.
Posted by ThinSquare ON Wednesday , 11 Mar 2015 1 Comment
Small as well as big entrepreneurs are becoming well versed with the importance of advertising their businesses over different social media sites such as Twitter, Facebook or Instagram. These social media sites are responsible for the social media revolution in the online marketing industry. Businessmen are fast becoming technology savvy and thus are using the internet to market their services as well as the products. In this ever evolving world of internet, social media marketing is strongly making its presence felt.
Since the introduction of Facebook, an increase has been observed in its user base. People from around the globe make use of the services offered by Facebook and thus an increase in its popularity has been seen. Facebook is also believed to be the real threat to the giant Google Empire. If you are planning to increase your customer base, social media marketing can help you to do so easily.
It is important to create a profile for your business to promote it over various social media sites including Facebook. You can link diverse accounts together so that it becomes easier for you to share images and content with your followers. You can also share your business address and other contact details so that your prospective customers can reach out to your services easily.\r\n\r\n
Share valuable content
While it is important to share valuable and correct information, do not post blog or articles just for the sake of it. The content must be compelling and informative so that your visitors can share it further to increase your customer base. Give your customers certain reasons to buy your services and show them that your company offers the best services.
Do not turn into spam
Sharing vital information with your customers and remaining consistent is essential to remain in the top news but do not share more than 3 or 4 posts per day. Sharing unnecessary newsfeed can make you look like spam and thus your customers may un-follow you.
Interaction with the customers
Social media marketing offer businesses a chance to interact with their customers in a better manner. You can ask your customers for feedback on your services or you can even ask them to contribute original and attention grabbing content. Interacting with the customers help small businesses to know more about the likes and dislikes of their clients based on which they can further improve their services.
Therefore for an online business who wants to stay ahead of his competitors, marketing his services over Facebook can help the company to achieve the interest of their targeted audiences, generate more traffic, improve relationships and build a reputation with the customers.