Posted by ThinSquare ON Wednesday , 14 Jun 2017 No Comments
As the live streaming has evolved much and is still evolving, the business owners are thinking of using it for the growth of their business. And with the Facebook live streaming, they have got a direction to utilize it in an effective way. Actually, live streaming is about connecting with your audience in real-time and interacting with them the best way. It not only ensures the instant access to the latest events but also lets the users feel like they are really present at the location.
Undoubtedly, the live streaming has cleared all the barriers of social media marketing. Just think whether you would like to read an article or watching a video? Definitely, the answer would be watching a video as it will leave a long-lasting impression on your mind. That’s the reason most of the businesses are taking advantage of this advanced Facebook feature. Learn why Facebook is Key Player in Online Marketing If you are also interested in using this Facebook feature for the advantage of your business, here are some tips.
Let your audience have behind-the-scenes look
You can use the Facebook Live video to let your audience, fans, followers know more about your business that what are your core services/products and how you work. It will not only bring the potential customers to your business but would also educate the people who would be looking for this valuable information. Also, you can investigate about the requirements of your audience to provide them the best video content that would also let your business grow.
Promote an upcoming event
Facebook Live has become the best way to make an announcement about your upcoming event. It can just be a small event listing your business achievements or a big one where you want your audience to participate. Make sure to provide the specific event details in the live video. Also, provide them a URL where they can access further information about the event.
Whenever a customer or a visitor posts a query on your website or blog, he expects an answer from you. Facebook Live is a great option to address your audience issues. It will not only let you answer their queries fast and the better way but will also create a special connection between you and your audience by letting them feel that they are being cared.
Introduce your new launches
It’s not that you would be dealing only in the same products or services in the future as that of the present ones. With time, they are going to expand. Facebook Live is the best option to inform your audience about your latest launches and new services. Not only that, you can also use the Facebook Live for displaying the special offers, discounts and more.
As people are spending about three times more time on the live video as compared to the native video, Facebook Live has become a necessity (rather than being a requirement) for ensuring better engagement to the audience. Create a plan for Facebook Live videos and then follow it to offer best user experience.
Posted by ThinSquare ON Thursday , 16 Apr 2015 No Comments
Facebook, a social media platform help businesses to target their potential customers easily. With over 1.35 Billion active monthly users on Facebook, businesses can easily generate leads through this social media platform. So let’s first start by explaining what does a Lead actually mean?
In simple words, a lead can be defined as a person who has indicated interest in the products and services offered by a company. It can be something as simple as the contact information given out by an online user. People can show interest in your services in a variety of manners, for instance by requesting a demo, filling out the contact us form or by completing a survey.
Follow these techniques that will help you to increase qualified leads with a Facebook page. So let’s begin with explaining each one of them.
Drive Web Traffic
One of the best ways to generate hot leads with Facebook page is to drive traffic toward your business. It is not a hard thing to do. As an entrepreneur, all you have to do is to make sure that you have got relevant links in the content to help people reach your business page. However, do not use the run-of-the-mill “Click Here” call-to-action, rather choose some innovative and interesting call-to-action to attract your audience. Remember to use relevant links that your visitors can follow to know more about your services.
Engage The Audience
Give your prospective clients a chance to engage in your business. Through the Facebook page of your company, you can invite your audience to start a conversation or know more about your business. While some people are comfortable interacting with your business through Facebook pages, others may fill up the Contact Us form to ask you a question privately. By giving you their contact details, they will be converted into leads.
If you want to generate leads with the help of Facebook pages, competition of any kind is one of the best options. By using different applications, you can easily gather information about your prospective clients. Think about the various types of information that you can collect from your customer. The info that you need may vary depending on the industry you deal in. While some businesses prefer to contact their customers via phone calls, others choose to email them.
Remember to keep the contact form simple as people are not interested in divulging a lot of details. The less information you ask, more easily will you be able to generate leads. Keep a balance between asking your customers the required information without putting them off. You can also attract your target audience by offering them discounts on your services.
You can use the Facebook wall to regularly update quality status for attracting audience attention. Also, give your visitors a chance to share the content. Businesses generally share videos and relevant content, which their followers can further pick up on. Use as much content as you can to give a chance to the first time users to browse through it.
The Facebook page of your company is not as formal as your business website therefore you can share some interesting information to attract the online users to your business. You can also place a social sharing button on your page to help people share the content they find interesting on different platforms. This will help your customers to convert into leads easily.
Facebook offers tool is one of the best ways to measure ROI directly, but it can also help you to generate leads. Whether you are an online retailer or a shop owner, remember to choose the “online only” option when opting for Facebook offer. In this manner, you can easily collect your client’s information. Facebook offers also give you a chance to know how many people have claimed your offer.
Regular updates on your Facebook page will help you to generate leads for your business easily. There is no getting around the fact that lead generation increases with regular posting of content. Remember more frequently the content is updated, more reasons your visitors will have to engage with your Facebook page. Social media is a useful platform that helps you to reach out to your potential customers living across the globe. However, if you want to avail maximum benefits, you need to put in your time and efforts.
Loyal customers of the company can be converted into the brand ambassadors. The Facebook page will help you to endorse your business in a better light. Engage your existing customers by asking them to fill a questionnaire, or making them a part of your online campaign. Ask them to share relevant and informative content on your page.
The Facebook Ads
Have you considered placing ads on your Facebook page? This social media platform knows how to convert your visitors into leads. If you know your target audience, Facebook will deliver your ads to the prospective clients. The ads will be delivered to the people who are interested in your services to convert them into leads.
So, the Facebook page can help you to easily attract your potential clients and convert them into leads. Here is an overview of what the Facebook page should be doing for you.
So choose what works best for your business. Facebook page will help your online business to earn leads or will even assist it to achieve the required exposure. With the help of required exposure, you will be able to convert your Facebook page into a lead generating machine. So make sure to use it for the advantage of your business.