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Top 10 Essential Elements of Successful E-commerce WebsiteTag Archives:

Top Ecommerce Elements

Posted by ThinSquare ON Monday , 13 Jul 2015 3 Comments

Are you planning to sell anything online? Remember, an e-commerce plan is as important as your original business plan. When it comes to selling products online, a dedicated e-commerce site works the best. It is advisable to have a proper e-commerce site instead of usual ones for product sales and purposes as these sites offer more organised way to present your products, easier navigation and more secure payment gateway.

Product pages are the doorways that lead to conversions and revenue for e-commerce store. A good product page plays a vital role in taking a customer from browsing to actually adding a product of the cart. Therefore, most e-commerce websites, invest a significant portion of their time and money in making their product pages more attractive and persuasive.

Shopping is no longer consider a woman thing, there are numerous store with a wide range of technical gadgets which can make any man glued to the screen for hours. Also there are multifarious web stores that serves for kids, parents and teenagers as well. E-commerce website engages web customers by providing relevant information about the product or services.

However, it is eminent that a minor designing or developing blunder can ruin your all efforts. Here you have some of the crucial elements of E-commerce website development, so that you design your e-commerce site very easily and make your campaign success.

Choose a Good Domain Name
Naming a site after its domain name is important, for a simple reason that when people think of your website, they will think of it by name. If your site name is same as your URL this will do a better navigational role and your potential customer will know automatically where to go. When starting a new website, one of the first and most important decisions you have to make is choosing a domain name. The choice will impact the website’s success in every area, included search engine optimization and social media marketing.

The call-to-action in marketing and website advertisement is more than just a punch sound bite or phrase. It is a critical connection that transforms a visitor or reader to a customer or revenue. For businesses the call to action (CTA) represents a conversion point that turns awareness into sales. Lots of website have the some kind of call to action, especially if they want to sell a product or service, desire more relationship, hope to have more visitors and readers. It is essential because with a clear and straightforward message the reader understands, that the ad wants me to buy, read or engage or to do a defined task.

Product Image
Humans are visual creatures hence what others see has an undeniable impact on your business. Images transcend language or word and allow for a greater understanding of whatever is being discussed. Since first impression are formed within seconds and most of information we consume or interpret is visual, quality design can make your site and your brand stick in viewer’s mind as professional or credible.

This is the issue that should not be lost in the bells and whistles of establishing a website. Your site should reach out to every visitor, telling that person why he or she should buy your product. It must look professional and give potential customer the same feeling of confidence they would get with a phone call or face-to-face visit with you.

These five items measure the construct of credibility which touches the aspect of trust, value, comfort and confidence.

* I feel confident purchasing from these website
* This website keeps the promise it makes to me
* I can count on the information I get on this website
* I feel confident conducting business with this website
* The information in this website is valuable

Strong Visual Appeal
You only have few seconds to capture your audience attention, so it is imperative that you have a visually appealing design that your audience can relate to. When planning your site design, remember to think about colour theory. The right combination of colors along with a well conceived design plan and elements will not only demonstrate your brand value but, will also help visitors to stay on your site longer.

Opportunity for Engagement

As a business owner, you should have a crystal clear vision of who you serve and how best to serve them. Presenting compelling opportunity for your potential clients to engage with your brand, based on the need of your target audience, must be included in your website design. You should think that how skillfully you can incorporate these opportunities in your website.

Demonstrate your Competitive Advantage
Businesses grow so rapidly so as competition, it is crucial to ensuring that your target audience understands what is unique about your company. This is achieved by providing well written content to help your target audience understand your product or services you offer.

Social Media Links
It is said that almost 20% of online purchases are accomplished after surfing through social media sites. People are inclined to take in public opinion. Social media websites such as Facebook and twitter are the best, as they gives you fast as well as complete information about the product. Moreover, social media accounts bring excellent opportunities for self-promotion; online communities can help to identify the most active and influential customer.

Clear Logo
A clear and notable logo is business card for both start up shops and branded store. When it comes to online shopping, a recognizable logo is a reassuring symbol and an element of trust on the company or organization. The more popular brand can afford to create an online store with fashionable homepage displaying minimum features. A well known logo, image, video or ‘buy’ button will suffice for such designs.

Phone Number and Online Chat
With online shopping, buyers interact with sellers via computer networks making transactions that are no longer geographical bound. When there is a problem arise, customer would more likely to prefer to have someone they can talk with. This is the core of the need for store support team; 24*7 hotlines and live chats are highly appreciated.

Try to arouse visitor interest in purchasing something they are not familiar with. For customers who are making major purchases such as refrigerator or new LED TV, they would like guide or at least to know which specification to look into before making a purchase.