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How to use Chatbots in Digital Marketing? Here is Detail Guide

chatbot marketing

Posted by ThinSquare ON Thursday , 8 Feb 2018 No Comments

Bots are taking over the internet slowly and steadily. According to a 2016 report, over 50% of all traffic generated on the internet was generated via bots which means bots have been active for a large period of time now. Capitalizing on this situation seems to be the best move right now as the existence of ‘Good’ bots makes our lives easier.
As a business owner, it is imperative to know that bots can assist you with a lot of things in your business. From customer service to digital marketing, they can achieve what a team of humans can’t, single-handedly. Let’s look how chatbots can help you increase conversion and how they can make great contributions to our ever-evolving business:

This breaks down roughly into two questions, ‘When’ and ‘How’.
When is it right to introduce bots in your business:

1. Similar questions: As a business, if you are starting to see similar questions be asked over a long time, this is an indication you can introduce bots.
2. Products don’t require much description: When the products you’re selling are those which don’t require much description or which are known quite well by the customer like the household items which the customer doesn’t have to research about.
3. Customers need uncomplicated information: When the information required by the customer is simple in nature.

How it helps customers:

1. Similar questions: As a business, if you are starting to see similar questions be asked over a long time, this is an indication you can introduce bots.
2. Products don’t require much description: When the products you’re selling are those which don’t require much description or which are known quite well by the customer like the household items which the customer doesn’t have to research about.
3. Customers need uncomplicated information: When the information required by the customer is simple in nature.

How it helps customers:
1. Assist buyers in shopping: A chatbot can effectively assist multiple buyers in shopping at the same time. This can be done by providing them with multiple options to shop from when they need to look into your product catalogue.
2. Assist in ordering food: If you own an online food delivery service, chatbots can effectively assist you in making the orders which is already employed by several companies in the food industry.
3. Accept payments easily: Chatbots are able enough to take payments from paypal accounts of customers. Hence it need not redirect the customer to a payment page and make the same in the chat window.

How it helps your Digital Marketing

1. 24×7 availability: With its availability 24×7, chatbot marketing is an effective strategy for marketing.
2. Saves a lot of time: The ability to assist multiple customers at the same time saves you a lot of time and workforce. A chatbot sequence can run across multiple platforms and can serve thousands of clients at a time
3. Reasonable: Applying a chatbot software will cost way less than what it will cost you to employ the same amount of workforce that can assist you in customer service.
4. Swift: A chatbot can assess the situation faster, graze through a large amount of data and can provide information faster to the customer.
5. Retrieve answers faster: A customer will be engaged as soon as they send a message thus saving a lot of time in the process.
6. Provide better customer service: Since Chatbot is essentially an AI, it will never do things out of its code. This means a chatbot will be calm, composed and patient while engaging the customer. This will invariably increase your customer service rep.
7. Analyze the data better: Every customer that interacts with the chatbot has their information analyzed better. This means that the customer needs and information can be received as a report to the business and they can tailor it according to the customers need.
8. Fun: At the end of the day, it is so much fun to engage with an AI and realize how far along technology has come.

Thus a Chatbot can effectively make your business a 21st century friendly, futuristic and effective with the application of a single software.