Posted by ThinSquare ON Saturday , 5 Oct 2019 No Comments
Twitter was founded in 2006 and only in 6 years after it came to life, Twitter was boasting 100 million users who tweeted 340 million tweets a day. That is the power of social media and its control and influence over the generation of today.
The online traffic found on social media sights such as Twitter, Facebook and Instagram have made them prime marketing fields for many industries and now Public Relation firms have a separate wing in their corporations that strategically deal with social media marketing for companies to maximize the benefits of today’s virtual social networks.
Companies in the early 2000s used to invest in old school marketing techniques such as billboards and newspapers and nowadays these methods have become obsolete as having a strong online presence is integral for your business to prosper.
Even the giants such as Pepsi, Coca Cola and Nike now rely mostly on social media, you will barely see a Nike advertisement on television however you are highly likely to find promotions on twitter and video advertisement on Facebook and Instagram. Twitter plays a massive role in today’s economy.
A single tweet can make or break a candidate in the election campaign, and companies engaging with the right audience at the right time can make their profits double. With over 313 million active users every month the entire world audience is accessible by you.
Methods Companies Use On Twitter
Sharing information and content
Driving engagement for promotional activities
Interacting with consumers
Company accounts on twitter have to have an online presence. You can’t leave your audience in the dark by not posting or being virtually dead. If the company doesn’t have subject matter of their own then they can share content of other influencers to keep their audeinces engaged and bring in influences in to the loop this way the audiences of other industry giants will also be attracted to your twitter page.
Having polls and encouraging public opinions is another sure shot way of exceeding your sales. Many companies drive engagement for promotional activities this way. Take Netflix as an example, they use twitter posting content and asking for opinions from their audiences and even a 15 second trailer posted on their page does wonders to their sales.
Interacting with consumers is essential. In today’s day and age everyone is approachable and if you do not appreciate your customers concern that can be a negative for your business and the one business tool that will be your saving grace would be twitter chats.
Many companies use this to remove confusion and clearing out questions of customers which gives your company the image of being proactive and engaging towards its audience which helps in brand image resulting in an increase in sales.
Branding means that you keep on pushing content to your audience so that they stay engaged. Let no act go unnoticed. Your brand’s logo and the brands products should be ever present on your Twitter, this way you never go out of sight and if you network the right way including hash tags and retweeting influences then you gain audiences you never thought you could.
Reputation management is vital because your audience will wonder where your company stands on the issues faced by the world today. For example PETA has caused many problems in terms of reputation for huge companies regarding their mistreatment of animals and their support towards unnecessary killing of animals, PETA has forced many companies to boycott animal testing as well.
Audiences want to know how companies situated in America lean towards regarding the building of the wall between Mexico and America and the mistreatment and deportation of illegals in America. Your Reputation matters to your audiences, they want to know the morals and values of the company and Reputation Management has been known to increase sales.
Nike’s controversial add featuring Colin Kaepernick caused mayhem on the twitter sphere with mixed reviews coming from all directions but at the end of the day it was one of Nike’s most beneficial marketing moves to date as it increased sales from the previous year significantly.
There are a number of techniques and methods used by companies to exceed their sales in the past and Twitter seems to give companies the big jump they are looking for. Following the techniques listed here can make your company from a small startup in to a company that has become the talk of the town.
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