Posted by ThinSquare ON Friday , 8 Nov 2019 No Comments
We’ve come a long way since the days when keyword stuffing was considered optimal for website optimization, and it seems like SEO practices change every few months these days as Google and other search engines adapt to the latest user trends.
In a lot of ways, this is excellent news.
The improvements in the ranking criteria over the past few years have made the user experience the top priority for all businesses; stuffy, poorly-designed websites no longer get ranked on SERPs.
On the flip side, it does mean that SEO experts have to work twice as hard to stay on top of the latest optimization trends, which certainly isn’t an easy task considering Google doesn’t exactly inform its users when a new update is rolling out.
Luckily for you, experts have analyzed 1000s of first-page websites over the past few months, and they have come up with an SEO strategy that’s designed for ranking high in 2019 (given no other major updates come out).
Here are 6 dos and don’ts of SEO to follow for optimal optimization in the modern-day digital world:
Do’s of SEO
1. Prioritize quality over quantity when writing content
Up until a few years ago, Google loved websites that filled up their internal pages and blogs with content that was written solely for the keyword. There were no checks and balances based on the quality of the work, and businesses that manage to flood their blogs with 2-3 new posts every day managed to make it to the top.
Now, ranking algorithms have taken a complete U-turn as far as written content is concerned. Modern SEO is all about providing users with well-written, researched-based SEO content that are meant to be informative and engaging. It’s all part of providing genuinely enjoyable user experience.
2. Target long-tail keywords
According to research, over 70% of all queries on Google has more than 3 words.
These long-tail keywords also have an impressively high average conversion rate of 36%, which means more than one-in-three of these users end up making a purchase related to the query they searched for.
If that isn’t enough of an incentive to start using longer keywords, consider this:
The great thing about writing longer, well-researched content is that you can include digital media such as infographics, pictures, and videos, all of which make the articles more engaging for users who share them on their social media websites.
3. Monitor your backlinks
There are very few things search engine ‘crawlers’ hate more than broken backlinks, and we understand why. Bad links from any social media website or off-page blog are extremely frustrating for customers who wanted to access the information, and eventually, people start viewing the business in a negative light.
Not only does this mean you lose customers; it also significantly affects your ranking on the SERP, meaning you no longer have access to new ones.
Maintaining a clean backlink profile is essential for SEO success in the modern world.
Don’ts of SEO
4. Guest post on irrelevant blogs
Guest posting on different blogs is a great way to increase the traffic on your website, but we do advise caution.
Over the past few months, search engines have started to penalize businesses that have backlinks from sites which operate in a completely different industry or niche.
SEO Services Company in Dubai also recommends staying away from blog networks. They may work for a couple and weeks and increase your rank initially, but eventually, your rankings will take a massive hit whenever Google decides to take action.
5. Overuse keywords
Keyword stuffing is considered a cardinal sin in the optimization industry.
If you’ve been around SEO for a while, you’ll already know how much Google dislikes websites that stuff their internal pages with relevant keywords, but it’s a practice bad enough to be brought up again.
In case you’re new to the SEO industry; keyword stuffing is the practice of overloading the content or meta-description of a webpage with every possible phrase that’s relevant to a business in an unstructured, incoherent manner. It looks something like this:
Bad meta- description: shoes, heels, sneakers, sandals, flip-flops
Good meta-description: Check out our website for all kinds of shoes, including heels, sneakers, sandals and flip-flops.
Notice how the first example reads like a list and wouldn’t make any sense if it were included in a sentence? This is what Google punishes.
6. Buy backlinks
Backlinks are one of the biggest ranking factors on Google, but they’re only useful to websites that are building links naturally.
Search Engines have become incredibly intelligent over the past few years, and the new AI-based ranking tools are very efficient at separating naturally-built links from bought ones.
If you’re engaged in a link scheme, you can rest assured Google’s spiders will eventually find out and your website might even get dumped completely. Stay as far away from these archaic practices as possible, and work on building slowly but naturally.
When it comes to SEO, patience does pay off.