Posted by ThinSquare ON Saturday , 21 Apr 2018 2 Comments
The number of active social media users is increasing year by year globally. It is estimated that it will touch 2.77 billion by 2019, as compared to the number recorded in the year 2017 which was 2.46 billion social network users across the globe. And it will not just stop here! This number is still expected to grow from this estimated figure. That’s so huge, right?
To reach out those users for your business’ success, you need to go beyond fitting in. You need to stand out in your social marketing strategies and take a step above the rest in your competition. But – “How to do so?” – is the question might be knocking at your mind’s door. Don’t worry, lucky for you, we have 10 effective social media marketing tips that guarantee success.
Apply all these 10 easy & effective tips to solidify your social media marketing strategy and enjoy success in terms of sales & revenue:
1. Stay Active on Social Networks
Success on social media is something that can be very time-consuming & difficult-to-achieve. But, as a marketer, if you keep yourself active on social networks, you will have a much better chance of getting more followers, views, likes and shares. Each social media post you do – hold the potential to leverage you more attention. By bearing this in mind, you should stay active on social media for longer and always post more often, so you can grab more users’ attention.
2. Use Eye-Catching Images
Are you willing to get more success out of the images you share on your social networks? You can, when you use eye-catching images with short & crispy content on them.
Adding spectacular content to images can help you grab the attention of consumers out there. And it will help you get your message plus your image spread across social media faster. These eye-catching images with crispy content are more likely to go viral by other users on social media, which could further result in a higher engagement rate, more shares, more likes, more comments and more follows.
3. Drive Users’ Interest with Visual Content Types
Don’t bore your audience with your regular text-based social posts or a lengthy article. It will just reduce your content’s impact on your audience. So how can you do it? Here’s how to do it:
>> Create informational & attention-grabbing infographics
>> Record a podcast detailing your practical knowledge or other interviews
>> People love to watch videos. Create & share interesting videos
But don’t start to do everything at once. You can begin with any two types of visual content you’re comfortable with and then proceed with other types as you grow.
4. Social Media Advertising
Almost every social network has paid to advertise and this paid advertising is continuously increasing year by year. To get ahead, you also need to invest a little bit of money in it. Yes, it can offer you a significant boost. You just need to create highly engaging & eye-catching posts are worth promoting or can attract a lot of eyes.
5. Optimize Your Profiles on Social Networks
Whether you’re using Facebook, Linkedin, Twitter, Pinterest or Instagram, make sure to optimize your social profiles on these sites. A well-optimized site will increase your chances to get more followers. Ultimately, it will also boost your SEO efforts. Here are some important points to keep in mind while optimizing your social profiles:
>> Utilize an authentic image, showing your brand or face – don’t use animals, places or other things that are fake. Social Media is all about connecting with people and you can only win if you have a trusted profile and put your originality on the web.
>> Mention a good description about yourself or your business – what is your background or experience? What skills are you proud of?
>> Give your potential users a hint about what kind of information you will share.
>> Add a link to your site (where it seems appropriate). For example, on Facebook add a link in your ‘About Section’, On Twitter & Pinterest, you can add such link in your ‘website section’, etc.
6. Bind Your Site or Blog to Your Social Media Pages
Once after optimizing your social profiles, the next step is to bind your site or blog to your social media pages. Each social platform comes with a specific procedure to follow such binding and it is very crucial that you do it rightly.
A correct connection between your site & social media pages means that search engines & social media sites understand which site share or exchange information to which social media page.
7. Add Social Media Buttons On Your Site
Instead of making a connection between your site & your respective business pages on social media, you also need to keep social media buttons on your site. It will make it easy for your readers to share & spread your content.
Another important point to keep in mind is to place such buttons above the fold to expand exposure because larger buttons hold the ability to get more clicks compared to smaller buttons.
8. Avoid Shortcuts
Most of us get disappointed to notice that the fan counts run slowly at the beginning; or even no likes or shares on the post in which you’ve put your all efforts. It might be luring to get thousands of fans or followers in a day and your manager can force you to buy more fans or likes. Don’t buy them. Because such fans or likes won’t matter if they’re not coming from your target audience. Moreover, it is not going to help you in your social growth and goals as well. Thus, it’s OK to work hard at the beginning to solidify your fan base rather than totally failing with unauthentic likes and fans. Just control over your temptations to grow in a day or overnight!
9. Keep an Eye On Your Competitors
Monitor your competitors who’re already available across social media. Keep an eye on:
– What they post & share;
– What they follow;
– When & how frequently they post;
– What they add in their headline;
– What is their Call-to-action & hit posts;
The main intention is to understand what things works for them and how you can relate them to your audience. It would not be wise to copy them because your audience doesn’t wish to have another same kind of post on their social timeline. Just utilize the data and learning to create a strategy for your business to achieve better results.
10. Take Advantage Of Instagram Stories
Nowadays Instagram stories are becoming a truly huge deal. You can also leverage the benefits of such Instagram stories by adding a link to your online business’ store (you can only add that link after having at least 10,000 or more followers). Moreover, you can trace this link back to your site or profile. It will help you to boost your popularity & following as well.
Now, you’re almost ready to implement these effective social media marketing tips to achieve success in this ever-evolving & competitive digital world. If you consider some of these 10 or all of these 10 tips and put them into practice, you’ve got what it takes to win the social media marketing world.
Just implement these tips & take your success level to new heights by using the most popular social platform, i.e. Social media.